Behavioural Science and Investment
Consumer Duty sets clearer and higher standards for the culture of firms and the conduct the UK Financial Conduct Authority (FCA) expects of them. This will require firms to put customers at the heart of their businesses, offer products and services that are fit for purpose, and which they know represent fair value and focus on the actual outcomes customers experience.
When clients/consumers are in vulnerable circumstances, for example poor health, mental health, bereavement, financial stress and more (which can occur to anyone at any time), it may also affect the way they engage with financial services, their investments and risk decision making.
Vulnerable consumers may be significantly less able to represent their own interests, they may have different needs and may have more behavioural biases that negatively affect their decision making.
Templar European Investment Services is always looking at providing best practice, has added Behavioural Economics (part of Behavioural Science) to its methodology to help achieve good outcomes for our clients using the expertise of Neuristix.
Templar are at the forefront in Europe of exploring how this behavioural science can integrate with our clients investment experience, risk taking generally and possible vulnerabilities.